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Ben Franklin effect
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Ben Franklin effect : ウィキペディア英語版
Ben Franklin effect

The Ben Franklin effect is a proposed psychological phenomenon: A person who has performed a favor for someone is more likely to do another favor for that person than they would be if they had ''received'' a favor from that person. Similarly, one who harms another is more willing to harm them again than the victim is to retaliate.〔A more detailed explanation appears at the (page on the Ben Franklin effect at changingminds.org ).〕
==Recognition of effect by Franklin==
Benjamin Franklin, for whom the effect is named, quotes what he describes as an "old maxim" in his autobiography: "He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged."〔From ''The Autobiography of Benjamin Franklin,'' (page 48 ).〕
In his autobiography, Franklin explains how he dealt with the animosity of a rival legislator when he served in the Pennsylvania legislature in the 18th century:

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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